NXTcomm: BroadSoft Launches Channel Partner Program
06/16/2008
BroadSoft Inc. announced at NXTcomm the launch of a Channel Partner Program to assist global sales of its BroadWorks VoIP applications in specific markets. Fifty existing partners have joined the new program.
Channel partners qualify for the program based on their technology expertise, pre-existing service provider relationships and customer base. In addition to BroadWorks, channel partners will have access to the Xtended Services Interface, which will enable them to integrate BroadWorks calling features with Web-based applications to create new services.
Channel partners have access to technical, marketing and branding materials as well as sales support through an online portal. Partners will be certified on BroadWorks via BroadSoft’s online training and certification programs.
“With the formalization of the processes, and additional training and certification, we expect that it will become even easier to build, support, manage and innovate solutions based on the BroadWorks platform,” said Andrew Briggs, managing director of converged communications and customer interactive solutions at Dimension Data.
BroadWorks has been selected by nearly 300 service providers in 59 countries to deliver voice and multimedia services.
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